Playbooks
Practical playbooks on performance marketing reporting, testing, and the operational work behind the numbers.
A six-pillar framework for B2B SaaS marketers moving beyond keyword-first account management. Covers conversion foundation, Enhanced Conversions, Offline Conversion Import, value-based bidding, Performance Max, and dynamic landing pages with Customer Match.
A step-by-step guide for digital and performance marketers to build a paid media attribution dashboard in Google Sheets, from raw CRM data to channel performance, multi-touch attribution models, and full-year pacing.
A Hacker News audience overlap analysis built for Baseten interview prep, mapping which companies share commenters across 31 AI/infra players.
A practical walkthrough for digital, growth, and performance marketers who want to know whether Hacker News is worth their time and spend (before they spend).
A monthly field report on performance marketing, experimentation, and what I'm learning running this site as an SEO lab.